Project Description

PROJECT BRIEF

A furniture company wanted to enhance its social media presence.

CHALLENGES

  • Multiple locations

  • No coordination between offices

  • Multiple contact lists in various formats

  • Sporadic use of existing social media sites

SOLUTION

  • Consolidate contact lists into one CRM used by all offices

  • Implementation of scheduling/publishing tool

  • Create content calendar

  • Keywords defined

  • Template for posting created and shared with all offices

  • Crafted a series of evergreen, or, reusable posts